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Skin Color Preferences in a Malaysian Chinese Population
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Facial skin color influences the perceived health and attractiveness of Caucasian faces, and has been proposed as a valid cue to aspects of physiological health. Similar preferences for skin color have previously been found in African participants, while different preferences have been found among mainland Chinese participants. The slight reduction in skin lightness chosen was not statistically significant after correction for multiple comparisons. While broadly in line with the preferences of Caucasian and African participants from previous studies, this differs from mainland Chinese participants. There may be a role for culture in skin color preferences, though methodological differences mean that further research is necessary to identify the cause of these differences in preferences. Since the s, evolutionary psychologists have theorized that attractiveness and health judgments serve as a mechanism for identifying a healthy, fertile mate for a review, see Stephen and Tan,
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There is little research on the facial colour; for example, choice of cosmetics usually was focused on fashion or impulse purchasing. People never try to make right decision with facial colour. Meanwhile, facial colour can be also a method for health or disease prevention.
Social Features of Sickness View all 10 Articles. Colorful carotenoid ornaments are sexually selected signals of health in many species. In humans too, carotenoids could provide a perceptible cue to health as they impart an attractive yellow-orange color to skin. Increasing carotenoid pigmentation and skin yellowness is associated with increased fruit and vegetable intake, but whether other aspects of human health benefit skin color is unknown. Carotenoids, as antioxidants, help maintain oxidative balance but are expended in this role.